Cultural Adaptation

To maximize the usefulness of translated content, and to increase its appeal to the target market, eTransCreate™ culturally adapts the content and the content's presentation for the intended market. Cultural adaptation includes addressing vocabulary and tone, historical and popular references and other issues unique to that market. In short, eTransCreate™ takes U.S.-specific content and through localization of terms and expressions make it legible, interesting, attractive, relevant, and useful for a Latin American audience.

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